Audience Research

                                                    Task 1 Audience research

In our group we have discussed a few ideas of what we want to see for our final results

 

 

We are expecting the digipak to look professional, colourful (for example bright colours reds, yellows, pinks, etc.) and just all around attractive to the target audience (teenage/young girls). We would like the digipak to show our genre and our band. We have chosen Mcfly to be our band, the genre is a mix of pop, rock and punk. However through the years the band has changed a little they wear suits instead of punk/rock band clothing and there music is laid back so there songs are simple. With the change of the band instead of using bright colours we could use more calm colours(for example browns and blues etc.) than all in your face, we could use colours from the video  ‘love is easy’ this is our chosen song. We would like the digipak to have lyrics, pictures of the band, information about the band and also touring dates or gigs information as well.

           In our group we all have a limited supply of money to buy a cd for example around  £10 each yes this seems like a lot of money but cd’s are very expensive.                                                                                                                                                

When we did a questionnaire most young people don’t have a lot of money to buy cd’s. So instead they just listen to them on youtube, or buy music online for cheaper prices such as itunes.

 

We researched our band on the internet and as we know that certain website such as wiki people can edit it and ad their own information about the band which isn’t reliable, but as a group we watched videos of Mcfly to see what they used to wear and what has changed throughout the years, we tried to search for the latest’s songs released by the band but it wasn’t very successful.

 

 

 

              Strengths and shortcomings of our methodology

 

Questionnaire

 

Strengths

 

·         Can find out what people really think and it also being anonymous

·         Not entirely confusing

·         It’s a quicker way of finding out what the target audience wants

·         It can be done at a short amount of time as it dosnt take long

 

                  Weaknesses

·         People don’t answer the questions right

·         People don’t answer some questions

·         People lying about what they put down

·          The questions might be answered bias                                                                                             

 

 

                   Focus groups

            

                Strengths

·        it’s a lot easier and quicker to get the questionnaire done

·        you immediately get a knowing of what the target audience wants

Weaknesses

·         they might just copy other peoples answers if they have no effort to do it themselves

·         if they talk to one another they might be influenced by others peoples thoughts

 

If we was to do this again we would give more options to answer the question and also make some of the questions more simple as they didn’t understand some of the questions that was given, I would still give the questionnaire to the focus group as it was quicker and easier to do.